Over 3.5 billion searches are typed into Google every day.
My job is to help your business get found online and beat your competition in the Google rankings.
SEO Copywriting Helps You..
☆ Get found on Google
☆ Drive leads & conversions
☆ Target lead-generating keywords
☆ Increase your search engine rankings
☆ Promote brand awareness through unique content
All phone calls to discuss content structures are completely free.
What is SEO Copywriting?
SEO copywriting is a specialised form of copywriting that focuses on:
- Keyword research (identifying words and phrases your audience types into a search box to find the information they want)
- Writing unique content that ranks highly on search engines (Google)
- Driving relevant traffic to your website
SEO copywriting marries quality, user-driven content with Google’s algorithm demands.
There Are Different Types of SEO Content
Over the years we have come to understand what Google deems ‘quality’ content, specifically, the content that pushes you up the rankings and establishes you as an authority in your industry.
Let’s take a look into what content Google ranks above all else..
Lead Generating Content
Lead generating content is based around keywords that express an ‘intent to buy’. Keywords differ depending on the type of service (or product) the client offers.
Lead generating keywords can usually be filtered into five categories:
These keywords are lead-generating because they demonstrate an ‘intent to buy’. If someone types in ‘dating agency, London’ we can safely assume they’re interested in joining a dating agency. If they land on the website, the next job is writing content that convinces them to take action on the site (call, email, subscribe, buy ect).
Here are some lead-generating keyword examples:
- Buy (intent) office stapler
- Dating agency in London (location)
- Hire (intent) removals van for a day
The main aim for lead-generating content is to create new business partnerships and opportunities. It is for this reason this type of content is the first priority for all new clients.
After we have established and written content based on lead-generating keywords, we need to extend their range using traffic driving articles.
All phone calls to discuss content structures are completely free and SEO copywriting prices can be discussed.
Traffic Driving Content
Traffic driving content is the type of content that targets highly-searched keywords and phrases in order to rank highly on Google and bring in visitors and keep them on the website.
Traffic driving articles, while not seen to be as ‘important’ as lead generating content, still play an essential role in SEO copywriting.
Traffic driving articles are responsible for not only driving traffic to your website, but raising brand awareness.
This type of content often yields huge search volume and if you are able to drive most of the users searching for these terms to your website, your brand awareness will grow, which comes with a number of benefits (including higher ranking positions on Google).
Traffic driving content has the potential to transform a client’s website into a hub of relevant and interesting information for their product or service. The more traffic driving articles and high quality blog posts you have, the more traffic you will drive to your site.
Continue reading to learn more about these SEO copywriting services…
It All Starts with Keyword Research
All the best SEO copywriting (UK) services begin with keyword research.
SEO copywriting can be broken down into this formula:
- 40% Planning and research
- 25% Writing
- 35% Editing
Writing actually plays a very small part in SEO copywriting. The bulk of your job falls into the research, planning and editing category.
SEO Serves Two Masters
People and Google; these are what SEO copywriting aims to please.
SEO and Google work hand-in-hand to answer the searcher’s queries as accurately as possible. Google’s top responsibility is showing us the most relevant results based on what searchers type into the search box.
And Google is fantastic at this.
If they weren’t masters at identifying user intent and delivering the answers people are looking for, people would stop using Google.
So, if your SEO copy is the best in its niche, then Google will reward this by placing your website higher in the ranking positions.
So, how do you create traffic driving content?
First, you need to understand your audience.
Traffic driving articles are responsible for not only driving traffic to your website, but raising brand awareness. I cannot stress this enough. Stamping your authority on Google is critical, because without authority, without presence, who are you? Why should anyone trust your business?
Let’s say you’re a car salesman, you’ve covered all your lead-generating keywords (buy car, hire car, etc) now you need to expand that search. We can assume that someone who wants to buy a convertible car might be interested in cars, generally, so creating content around the topic of cars is the next logical step.
The trick with traffic driving articles is to identify which keywords are still relevant to your buyer’s interest and ideally, target more people who have the potential to buy into your client’s service or product.
Some traffic driving keywords for a car salesman (or garage) would be:
- What car should I buy?
- Should I buy a diesel car?
- What car is best value for money?
- What is the fastest car in the world?
Notice a pattern? They’re all questions.
However, not all traffic driving keywords are questions, but it is a common theme in traffic driving content. Performing keyword research and understanding user intent will open up new traffic driving keywords and new content ideas.
All you need to do is answer this question:
What topics do you want to be found for?
Let’s say you’re an estate agency, your sell, rent and maintain properties, so you will want to rank for keywords surrounding this topic.
But, how do you find out what your keywords are? Sure, you can hazard a guess and maybe you’ll hit a few, but without proper research, its unlikely you will rank highly.
This is where keyword research comes in. It is absolutely essential to accurately identify what what keywords and phrases you should be ranking for.
Keyword research is a simple concept and can be filtered into a three-step plan, which I’ve detailed below:
Step 1 – Make a Plan (and stick to it!)
Don’t rush into keyword research. Think about your USP and what makes your service different. A few questions you should consider before starting might be:
- What service are you offering?
- What will you blog talk about?
- Why are you unique?
- What are you doing that your competition isn’t?
Answering these questions will help structure your website’s focus and offer you more insight into your keyword research.
Step 2 – Make a List of Your Keywords
You will want to make a list of keywords relevant to your services and what you want to be found for on Google. Using the estate agency as an example, your keywords might look something like this:
- Estate agency Brighton
- Letting agency near me
- How to sell my house
You need to step inside the mind of your audience. Who are they? What are they searching for? How can you help them? Use these questions to help identify more keywords and search terms you want to be associated with on Google.
There are several tools and programmes to help with keyword research. I’ve labelled a few below that I have found success with:
Step 3 – Create Landing Pages
Once you’ve identified your keywords and gained a good understanding of who your audience are, you can begin writing.
A landing page is a webpage that draws in visitors who found your page by typing in a specific keyword. This could be your homepage or a page optimised for a specific keyword. For example, ‘freelance copywriter Brighton’ would draw in visitors looking for an estate agency in Brighton).
Ideally, you should create landing page for every keyword you came up with in Step 1 (your planning process).
Looking for SEO Web Copywriting?
I’m a freelance SEO copywriter, and if you like what you hear and you’re interested in learning more about how I can help your business grow, why not pick up the phone?
If you know what your business needs, great, let’s get started right away. If not, let’s talk through your aims and goals for your business and create a content structure generates leads and drives you conversions.
It’s as simple as that.
For more information on my SEO copywriting services (UK), click the button below.
I’m fairly easy to speak to and I’m exceptionally well-mannered.