Unlike web copywriting, print copywriting focuses on creating content for offline materials.
Such mediums may include printed brochures, leaflets, magazines, restaurant menus, direct mail and more.
Print Copywriting Requires..
☆ Immaculate spelling and grammar (no second chances in print)
☆ Audience research and analysis
☆ Structured, easy to read content
☆ Creating or developing tone of voice
All phone calls to discuss content structures are completely free.
What is Print Copywriting?
Print copywriting focuses on communicating with your potential and existing customers to encourage them to view your brand as an authority within its industry.
There are several mediums print copywriting is found on, such as:
- Magazines and catalogues
- Direct mail
- Restaurant and general catering menus
- Welcome packs
All of the above should include copy that provides information on the business you’re promoting. Readers should be able to easily digest the content and take it away to refer back to and potentially return to learn more about the service.
Print is far from dead, customers still enjoy the tactile experience of picking up a brochure or magazine and browsing through the information within.
Copywriting for Print
Here is a brief list of the different types of print copywriting I can help you with:
- Magazine Articles
Magazine articles and print features are a fantastic way to speak loud and proud about your business and they offer great exposure. You may feel as though you cannot quite put communicate your ideas in print, and this is where I can help.
Whether you would prefer an interview where I transform your thoughts into an article, or you write the article and I edit it on your behalf. Whatever route you decide, I will work with the information you give me to help create an engaging, informative and compelling article that fits your brief.
Print newsletters are still a very popular tool for customer interaction and engagement. The question is, what do you want to include in yours news letter? Is it a regular newsletter? Are there recurring topics? What is the main agenda for your newsletter?
Whatever the reason, I’m here to help capture your brands’s tone of voice and ethos to help create and deliver a newsletter you can be proud of.
- Press Releases
We all have a story to tell, whats’s yours? Has a new recruit recently joined and you’d like to get the news out? Have you got an important corporate event coming up but don’t have the confidence to write it up? Maybe you’re looking for your press release to feature in the press?
Whatever it may be, I’m just a phone call away from helping you get your message across to a wider audience.
- Restaurant & Cafe Menu Copywriting
Each menu item requires an ‘elevator pitch’ in order to sell itself to the browsing customer. Menu copywriting isn’t too dissimilar to ad copy, in that you have to summarise what you’re selling in as little as one or two sentences. Each item on the menu wants to be found and eaten (conversion!) so, in order for your dishes to be selected, they need to be positioned in the best possible light.
And, unfortunately, food cannot speak, which is where I come in.
- Slogans, Straplines and Brand Names
Creating a slogan or strapline from scratch is a funny old game. At first it’s exciting and you may have hundreds of ideas, but how do you know if your slogan or strapline is going to resonate with your audience?
It all boils down to finding out who your target audience is and then creating a slogan that marries their need with your brand. I will work with you to help brainstorm you favourite ideas based on your business’ ethos and your audiences expectations of your brand.
The process for this changes with every client, but the end goal remains the same: find your brand’s unique name and a tagline to follow suit.
How it’s Charged
The above services are all charged differently. You may find that opting for an hourly rate may suit your budget better, especially if you only require small, or short-term tasks (such as monthly newsletters).
If your project involves posting weekly articles, developing a tone of voice, identifying your audience demographic and developing consistent content to suit, then we can discuss the best budgeting option for you. It may be that you opt for a full day rate, or a monthly retainer package.
However, all of this can be discussed via phone call or email. Simply email me describing what sort of copy service you require and we can get started.
Something I Haven’t Covered?
If you haven’t found the type of copy service you’re looking for, please do not hesitate to send me an email detailing what you require.
The services listed above are just to offer an indication and overview of how I can help your business.
Please feel free to send me an email via my Contact Page describing what you’re looking for and we can arrange a call to discuss going forward with your proposed plan.